Social media is proving to be an important part of everyday life. Catching up on news, sharing photos and life updates, creating, selling – it all comes back to one thing: connection.
When it comes to social media, it seems that the usual – Facebook, Instagram, Twitter, LinkedIn – have been slightly shadowed by the emerging newest platform: TikTok. Tik-Tok is expected to reach 1.5 billion users by the end of this year, and we are curious to learn more. To stay at the forefront of social media trends and evolving communications platforms, Renaissance created our own TikTok account in the summer of 2022 to make connections with new audiences. We are utilizing our team’s multimedia and video production expertise (and knowledge of pop culture and social media) to share our project work and make new connections around evolving topics in the urban planning industry.
But how do planners bring their own spin to the pop culture focused and video-only dominated platform? Making these connections is simpler than you think. TikTok runs on two major categories to draw the correct audience in: correct hashtags for every user’s algorithm, and trending music. TikTok is supposed to be just that: fun. However, people are looking for more, nowadays. In addition to fun, pop culture focused content, audiences also want real insights and unique information sprinkled in. Whether it’s a quick look into how people love public squares, or a deep dive into integrated planning, the algorithm will connect the correct audience to our videos – gaining likes, follows, comments – and more importantly, shares.
TikTok has already proved to be a powerful network for Renaissance, drawing in new and younger audiences who are curious and inspired about planning and want to learn more.
We are excited to share our TikTok platform with you, in hopes that it will lead you to also be inspired or share ideas, or just simply enjoy the content.
Here is the link to our TikTok page, which can be opened in a browser, or on the TikTok app on your phone / tablet.